The No Colour Collection – Intern Project

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This is it. This is our time. A time to celebrate and a time to embrace all that we are.

We find ourselves amidst 20 years of freedom in South Africa. Not just democratic freedom, but freedom within ourselves to express who we are as individuals and as a whole.

One of the ways we do this is through our relationship with fashion and the clothes we wear each day. Not because clothes define us but ‘ether because what we wear each day is a celebration of our individuality.

“No colour” is an exhibition of 20 photographs in black and white. They are a dedication to 20 years of democratic freedom in South Africa. Each photograph is aimed at furthering the idea of unity through colour or the lack thereof.

Colour does not define us.
Together, we define colour.

1

Julia Makhubela // Project Manager // Ogilvy & Mather Johannesburg

“Live in the moment to build for the future.” – Hugh Masekela

2

Genéa Frade // Senior Account Manager // Ogilvy Public Relations

“Once your dream is fulfilled you face another one.” – Natalie du Toit

3

Marcus Von Geyso // Graduate Art Director // Ogilvy & Mather Johannesburg

“A discipline is an attitude of love and reverence to people” – Bessie Head

4

Larissa Elliott // Senior Art Director // Ogilvy & Mather Johannesburg

5

Natalie le Roux // Senior Art Director // Ogilvy & Mather Johannesburg

“Proud to be an African.” – Brenda Fassie

6

Nadeema Noorbhai // Account Manager // Ogilvy Public Relations

“From time to time, you have seminal personalities who really change the way the world sees itself.” – Guy Spier

7

Justin Oswald // Senior Copywriter // Ogilvy & Mather Johannesburg

“Never underestimate the power of your mind and heart. What you believe and think is possible if you want it bad enough.” – Alice Heusser and Olivia Kennaway

8

Chantelle Dos Santos // Senior Art Director // Ogilvy & Mather Johannesburg

“Creativity is the power to connect the seemingly unconnected.” – William Plomer

9

Dan Parmenter // Senior Copywriter // Ogilvy & Mather Johannesburg

“Easier to climb up, than to just hang on.” – Ronald Harwood

10

Corli de Kock // Creative Group Head // Ogilvy & Mather Johannesburg

“Tomorrow is no place to place your better days.” – Dave Matthews

11

Lesole Kodisang // Strategic Planner // Ogilvy & Mather Johannesburg

“Truth isn’t always beauty, but the hunger for it is.” Nadine Gordimer

12

Nwabisa Klaas // Strategic Planner // Ogilvy & Mather Johannesburg

“You can’t work alone. Many have given the illusion, but none have.” – Peter Abrahams

13

Innocent Mukheli // Senior Art Director // Ogilvy & Mather Johannesburg

“It’s hard to get justice in the real world. It’s possible in fiction.” – Lauren Beukes

14

Tracy-Lynn King // Middleweight Copywriter // Ogilvy & Mather Johannesburg

“South Africa belongs to all who live in it, black and white.” – Thabo Mbeki

16

Margarita Karvouniaris // Creative Director // Redworks

“It is a myth to think that sometimes creative disagreement doesn’t necessarily produce a better result.” – Gavin Hood

17

Greg Pfuhl // Group Account Director // Ogilvy & Mather Johannesburg

“We create success or failure on the course primarily by our thoughts.” – Gary Player

18

Kefiloe Tshabalala // Designer // Ogilvy & Mather Johannesburg

“Always aim at complete harmony of thought and word and deed. Always aim at purifying your thoughts and everything will be well.” Mahatma Gandhi

19

Pilani Bubu // Strategist // Ogilvy & Mather Johannesburg

“I’ve always sensed for myself an obligation to bear witness to my time.” – Athol Fugard

20

Abey Mokgwatsane // CEO // Ogilvy & Mather Johannesburg

“I want to do transformational work to actually fix the world.” – Patrick Soon-Shiong

Team: Tanna Goott // Rita-Mari Ludike // Siyasanga Mbolekwa // Modieyi Motholo // Trygue Cafun // Cathleen Makhetha // Keneilwe Mosoetsa
Creative Direction & Photography // Tanna Goott

Outside In – Intern Project

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There’s a lot that goes into breathing life into an agency. It’s bigger than the ideas, the campaigns and the clients.

It’s the people!

We decided to look into the lives of the big minds that keep the big brands going, simply, bringing the Outside In.

We set out to find the outside muses of people around the office – where they hang out, what they love about the industry, how their lives outside the office inspire or influence their work and what they wear. Our goal was to find out how does style play a role in the personalities that make up Ogilvy as a company?

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Mpange Chapeshamano // Managing Director // Africa Red

Mpange loves the fast pace of the creative environment and the constant exposure to world-changing ideas. He believes that this is an industry of hippies and geeks working together. It’s probably safe to say he’s a Managing Director of the new age hippie generation. When Mpange is not running around in the office, he’s out on the decks DJ-ing like a true deep house fanatic. His style is simple, classic and timeless. If he’s not at home, you can find him hanging out at the markets or relaxing on a farm.

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Brent Morris // Strategist // Geometry Global

Accountant turned Strategist, Brent chose advertising because it is “a place where you get to be exactly who you want to be”. His inspiration comes from reading articles every day (we love the nerds). He also draws inspiration from Julian Cole and Jonny Bauer amongst others. He buys what he likes and finds a way to put it together with a good pair of shoes… and socks. He loves the outdoors and his favourite hangout spot is Parkhurst.

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Pilani Bubu // Strategist // Ogilvy & Mather Johannesburg

Pilani decided on advertising because she loves communication. She’s obsessed with concepts and loves learning about human behaviour and drawing insights from it. To her, the perks are being able to see your own work come to life. She gets inspired by people in general. Her style is inspired by blogs, her mood, new colour schemes and patterns. When asked about her favourite hangout spots she responded with “any place with a hipster and alternative vibe. Nothing too posh and nothing too grunge” (very specific). Pilani spends a lot of time in Parkhurst.”

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Akhona Madyibi // Copywriter // Geometry Global

For Akhona, advertising was the perfect choice because the environment allows her to “peacock her creative prowess.” Like a typical creative, her idea of a perk is free coffee. Her external inspiration includes experiencing new places and things for the first time. Her style is apparently inversely proportional to her mood. “The crappier I feel, the better the outfit. The happier I feel, the simpler the outfit”. (We didn’t promise that anything they said would make sense). Her favourite chill-out spots are Cubana and Cofi at Cedar Square.

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Thandeka Mali // Strategist // Ogilvy & Mather Johannesburg

Thandeka loves the industry because she believes she never feels confined. To her, every day feels like a new job and there’s always an interesting challenge around the corner. Her external inspiration is music, writing and reading up on various philosophers and their work. Her style is simple – she wears what she likes and what she likes changes as she grows. Although she prefers being indoors, when she does go out she enjoys hanging out in Braamfontein and Parkhurst.

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Mamauba “Mobi” Malahlela // Account Management Intern // Ogilvy & Mather Johannesburg

Mobi has always been a fan of the creative industry and feels the agency has allowed her to access the trade in an unconventional way. Her inspiration comes from surfing several creative blogs and sites, as well as listening to tons of music. Her style is inspired by street fashion but mostly her mood determines how cool she looks. She loves hanging out around the city and discovering new places. You’ll usually find her at the Maboneng Precinct.

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Marissa Wild // Human Resource Officer // Ogilvy & Mather Johannesburg

Marissa chose advertising because of the creative environment, its dynamism and the people she interacts with on a daily basis. She is inspired by interacting with other HR professionals and subscribing to HR newsletters. Her dress sense is simple but she believes in looking like she has made an effort. For Marissa a good time means having dinner with friends and family and going to various cocktail bars.

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Chereese King // Account Manager // Geometry Global

“It’s a very intriguing and exciting industry, fast paced and always evolving – so you never get bored” was Chereese’s reason for going into advertising. The invitations to cool events and a chance to work with really inspiring and influential people are some of the things she loves about her job. She is inspired mostly by her ambitious sister and loves reading. Her fashion inspiration on the other hand, comes from her love for Elle magazine as well as the mix of culture at Arts on Main. Her favourite hangout spot is Hyde Park Rooftop.

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Zoe Mabie // Account Management Intern // Ogilvy & Mather Johannesburg

Zoe loves this industry because it means having the opportunity to make things she imagines come true. She enjoys being allowed to have free expression, a more relaxed office culture, promising career mobility and valued credibility. Her external inspiration comes from interactions with people and spaces. Her style is Europe- inspired. She combines quality, functionality, versatility and appropriateness. Zoe loves hanging out in the city, especially rooftops “anywhere where I can see and feel the sunset.” Climbing Lions Head was her favourite pass-time when she was a Cape Town resident.

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Marcus Moshapalo // Art Director // Ogilvy & Mather Johannesburg

Marcus chose this industry because it’s diverse, “there are a few industries where you have control over so many different arts.” He loves the traveling, “no nonsense dress code”, as he puts it and constantly inventing. For the love of technology, his external inspiration is the internet. He believes that it holds a lot of unprompted creativity, “it is organic and always surprising.” Marcus describes his style as a constant work in progress, always evolving as the years evolve. He hangs out at Braamfontein mostly on Fridays and usually as a matter of spill-over from a boozy lunch, but generally, this is a man who just enjoys being home. He describes himself as a creature of habit.

Research // Lebohang Hiine
Art Direction // Philile Sithole
Copywriter // Nompumelelo Galela
Photography // Zoe Mabie // Mamauba Malahlela // Boitumelo Rametsi

Zoe // Ogilvy & Mather Johannesburg

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Zoe Mabie // Account Management Intern // Ogilvy & Mather Johannesburg

Thato & Seipati // Ogilvy PR Joburg

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Thato Thatedi // Intern & Seipati Moloi //  Account Executive wearing almost the same outfits at Ogilvy PR Joburg

Intern Style Guide // Ogilvy Cape Town

Alice // Photographer // Michaelis 

Interning at Ogilvy is probably about the coolest thing ever to happen to an advertising student. So it would make complete sense to want to look hip and “outfit” the rest, while at the same time dress professionally and get hired.

If you are going to phone up beforehand to find out what you should wear, the response will most likely be smart casual or business casual. This will get you no further in your quest to put together the perfect intern ensemble whatsoever. What does smart casual even mean?

Christiaan // PR // AAA 

For your shaking hands and peace of mind, we have compiled a few yes-definitely’s and oh-hell-no’s that we have learnt from interning at Ogilvy Cape Town.  If you follow these guidelines, you can be sure to tick successful intern dressing off your been-there-done-that list.

Charné // Copywriter // AAA 

INTERN GEAR

However cliché, first impressions do count, so always kick it up a notch on the first day. Blazers, collared shirts and bold necklaces are good basics to base your look on. Maxi skirts, shirt dresses, colourful nails, hipster glasses and brogues are all things that will help establish your I-am-a-creative look. Brights say a lot about who you are and they personify confidence and happiness. By adding colour, you make yourself more eye-catching and approachable (which is what you want). If you follow trends, be sure to add metallics, bold floral prints and graphic patterns to your ensemble. Shiny things attract attention.

For guys the best item to add to your wardrobe would be a good pair of jeans or skinnies. Collared shirts, chinos and graphic T’s are popular with the Ogilvy men. Add a denim shirt, sexy watch and a classic leather belt, and you’ll be the ish in no time.

Devon // Art Director // AAA

Remember the most important thing when dressing for your internship, is to rock your look. At the end of the day, what you wear is not as important as how you wear it. Own it, and everyone else will love it.

Nazneen // PR // AAA 

 SHOES

Your boss will probably appreciate it if you wear shoes to work. Bare feet will only suffice for the beach or real American hillbillies. Make sure whatever shoes you wear are comfy. You will be running around and you do not want to awkwardly collapse like a giraffe drinking water in front of the whole boardroom. Rather opt for a pair of wedges than heels or a pair of elegant flats. Shoes can be recycled with different outfits, so if you want to invest in something of worth, treat your feet to some quality footwear.

Sundus // Marketing // AAA

HAIR

With hair, keep away from sticky bubblegum and tacky candy-coloured extensions, however don’t be boring. A high ballerina bun or a messy side braid can take your outfit from fine to fabulous. Needless to say, any intern needs to use their eyes, so keep the coif out of the face. When going for a loose hair look, get rid of split ends and oil. They make you seem lazy and careless. If you want to be on trend, ladies we suggest doing the ombre thing. For the guys, whether short or long, washed hair wins. And be stingy with the gel. Johnny Bravo is so ten years ago.

MAKE-UP

Keep it simple. You can’t go wrong with a bright red lip and some black liner. Nude lips and a smoky eye also work well for the office. If you want to push the limits with some bright eye shadow, be sure to match it to your outfit and keep the rest of your facial features understated.

Amy // Copywriter // AAA

DON’T GO THERE

  • Stains or odour subtract 500 000 brownie points. There is no excuse.
  • Leave dressing like a moody teen for teenagers.
  • Headgear that blinds you will most likely result in you being escorted out of the building.
  • Actually getting hit by a taxi before work is considered uncool. The same goes for the getting-hit-by-a-taxi look.
  • Ponchos. Unless it’s International-dress-like-a-Mexican-day, ponchos will never be hip. Ever.
  • Stay clear of anything too sheer, too glittery and neon underwear. You are not on your way to the next Victoria’s Secret Show. Only if you are an experienced fashionista, attempt at own risk.

 Get Outfitter Inspired

For Girls:

Le Blog de Betty 

Miss Molly Fashions

Blog da Thassia

For Boys:

Cup of Couple 

Dapper Lou 

Scout Sixteen

words: Charné. photographs: Alice.

Lauren // Ogilvy Cape Town

Lauren Christy // Marketing Intern // Ogilvy Cape Town